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Cabela's, the World's Foremost Outfitter of hunting, fishing and outdoor gear, was born somewhat inadvertently in 1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. In 2006 Cabela's web site was ranked No. 1 in the outdoor retailer industry and the company was named Company of the Year in Sporting Classics magazine's prestigious Awards of Excellence.

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